Whether someone comes in for a 25-minute pedicure after a long day or an 80-minute hair treatment just for fun, we know the importance of our guests leaving rested and recharged.
— Alice Lawson, Owner



In 2012, Lawson knew it was time to hit the big city to pursue her career in beauty. After graduating from cosmetology and makeup artistry schools in NYC, she refined her craft on Fifth Avenue under the instruction of famed colorist Rita Hazan. A few successful years later, it was time for Lawson to head home to North Carolina and provide the community with a salon and spa experience that she felt couldn't be replicated. Come experience big city beauty techniques and southern hospitality in the heart of Wrightsville Beach. 

Alice Lawson Salon Spa Wilmington Wrightsvill Beach NC Boss Lady.jpg

Lawson is my saving grace for hair! Amazing colourist and our appointments are like a vacation from real life. 10/10 recommend
— Laney D.
Lawson is the sweetest salon owner you will ever meet! I always pop in when I’m in town to say hello and get a trim - if you want to get your hair did in a nice atmosphere by kind people, this is your place!
— Harry H.
Lawson is the absolute best!! She is so personable, fun and really listened to my needs and made sure my hair was exactly how I wanted. Love her and this salon!
— Annahitta K.

Alice Lawson Edwards - Salon and Spa Owner


Lawson grew up on Magnolia Farms in Wilmington, North Carolina. In 2012, she moved to New York City to follow her dreams of pursing a career in beauty. While in NYC, she studied Cosmetology at the Aveda Institute in SoHo and perfected her make up artistry at the Make Up Designory in Manhattan. After graduating Lawson perfected her craft under famed colorists Rita Hazan and Nicole Tresch. While assisting these two color guru's she worked on celebrity clients including Jessica Simpson, Better Midler, Faith Hill and many others. After a few very successful years in New York City, Lawson knew it was time to return home to Wilmington and to the beach. The love for her hometown, paired with her innovative hair and beauty techniques made the decision simple to open a salon of her own.